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  • Writer's pictureKatarzyna Hasnik

Who is Dieter Rams? And why Braun's products are timeless and worth knowing and learning from?

Dieter Rams (born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. (Wikipedia)


Dieter Rams is a renowned German industrial designer who is widely regarded as one of the most influential designers of the 20th century. He was born on May 20, 1932, in Wiesbaden, Germany. Rams is best known for his work as the chief designer for the German consumer products company Braun from 1961 to 1995.


During his time at Braun, Rams developed a design philosophy that focused on simplicity, functionality, and minimalism.

Dieter Rams Braun Design UX Design in Products Katarzyna Hasnik UX/UI Design

He believed in the principle of "less but better" and strived to create products that were aesthetically pleasing, user-friendly, and stripped down to their essential elements.


His designs emphasized clean lines, geometric shapes, and a timeless quality that transcended trends and fads.


Dieter Rams Braun Design UX Design in Products Katarzyna Hasnik UX/UI Design

Rams' design philosophy had a significant impact on the field of industrial design and has influenced countless designers and companies worldwide.


His work has been recognized with numerous awards and accolades, and he has become a symbol of modernist design principles.


In addition to his work at Braun, Rams has also designed furniture and other products for various companies. He has been involved in design education and has lectured extensively on the subject. His ideas and principles continue to be highly regarded and relevant in the design world today.

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Dieter Rams Braun Design UX Design in Products Katarzyna Hasnik UX/UI Design


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