Web3 - Knowledge for Multiplicators & the media

1. Top 20 Influencers in Blockchain/Web3/DLT/Crypto/DeFi etc.

1. Vitalik Buterin – Co-founder of Ethereum, promotes decentralisation and public goods funding, ~5 million followers on X.

2. Changpeng Zhao (CZ) – Binance founder, shares exchange insights and global Web3 trends, ~5.5 million followers.

3. Michael Saylor – MicroStrategy chairman, known for Bitcoin treasury strategy, ~4.1 million followers.

4. Anthony Pompliano ("Pomp") – Investor and podcast host, covers macro trends and Bitcoin adoption, ~1.6 million followers.

5. Andreas M. Antonopoulos – Author and educator, highly trusted explainer of Bitcoin and Ethereum.

6. Balaji Srinivasan – Former Coinbase CTO, decentralisation advocate, ~660k followers.

7. Punk6529 – Anonymous NFT and metaverse thought leader, ~300k followers.

8. Gary Vaynerchuk (Gary Vee) – Entrepreneur and NFT champion, 3 million on X, nearly 4 million on YouTube.

9. Chris Dixon – a16z partner, vocal about Web3 startups and digital ownership.

10. Lark Davis – Crypto market educator, ~1.4 million followers.

11. Ben Armstrong (BitBoy) – Crypto YouTuber, ~860k followers on X.

12. Charlie Lee – Creator of Litecoin, focuses on decentralised payments, ~1 million followers.

13. Brian Armstrong – Coinbase CEO, discusses crypto policy and industry growth.

14. Erik Voorhees – Libertarian advocate, founder of ShapeShift, Bitcoin maximalist.

15. Ivan on Tech – YouTube educator, makes blockchain accessible for developers and newcomers.

16. Crypto Casey – Popular YouTuber producing beginner-friendly guides, ~580k subscribers.

17. Crypto Banter (Ran Neuner) – Known for live market discussions and guest interviews.

18. Natalie Brunell – Bitcoin journalist and educator, often addresses mainstream misunderstandings.

19. Trader SZ – Shares technical charts and short-term market outlooks.

20. Raoul Pal – Macro investor connecting traditional finance to crypto, ~1 million followers.

2. Top 10 News Outlets in Blockchain/Web3/DeFi etc.

1. CoinDesk – Leading global crypto publication with breaking news, market data and podcasts.

2. Cointelegraph – Covers trends, regulation updates, technology breakthroughs and market analysis.

3. The Block – Known for institutional-grade data, research and exclusive reporting.

4. Decrypt – Strong on explainers, educational features and Web3/AI intersections.

5. Bitcoin Magazine – Long-standing publication, with emphasis on sound money and Bitcoin adoption.

6. U.Today – Features interviews, press releases and global price analysis.

7. CoinGape – Focuses on breaking headlines, airdrop details and beginner resources.

8. BeInCrypto – Covers DeFi projects and also operates a crypto jobs board.

9. Coin Bureau – Provides in-depth educational guides and YouTube content.

10. Blockworks – Produces newsletters, business podcasts and organises professional events.

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3. Concept/Strategy: Key Message

“Empowering businesses and individuals to flourish in Web3 by combining clarity, decentralisation and practical insight.”

4. Draft: 5 Headlines, Channels & Formats

Unlocking Web3: How Decentralised Trust Reshapes Business

• Channel: LinkedIn article + X thread.

• Format: ~1,200-word thought leadership post, summarised as a multi-post thread.
  

The DeFi Wave: What SMEs Can Learn from On-Chain Finance

• Channel: Medium + guest column in industry outlet.

• Format: 1,500-2,000 word feature including case studies.
  

Tokenising Real Assets: Practical Pathways for Start-ups

• Channel: YouTube webinar + Shorts + companion blog post.

• Format: 45-minute expert discussion, 3 short clips for key moments, SEO-friendly article.
  

Web3 Marketing Myths Dispelled: Build Trust, Not Hype

• Channel: Twitter Spaces + follow-up newsletter.

• Format: Live interactive audio with audience Q&A, followed by a brief emailed digest.
  

Beyond Bitcoin: Scaling with Layer 2 and DAOs in 2025

• Channel: SlideShare + targeted email series + Instagram carousel.

• Format: 10-slide deck, short educational email points, visually engaging carousel posts.

5. Resources:

https://socialbook.io/blog/top-10-crypto-influencers-you-need-to-follow-in-2025/

https://101blockchains.com/top-web3-influencers/

https://www.coindesk.com/

https://cointelegraph.com/

https://www.theblock.co/

https://decrypt.co/

https://bitcoinmagazine.com/

https://coingape.com/

https://u.today/

https://beincrypto.com/

https://www.coinbureau.com/

https://blockworks.co/

6. To get in touch and know more, connect with us and follow to stay updated:

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• Frankfurt School Blockchain Center ➝ https://www.frankfurt-school.de/home/research/centres/blockchain

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